How do colors affect purchases?

#color #purchase #pantone

How do colors affect purchases?

Choosing shirt and ink colors affect purchases a great deal more than you’d think.  Pairing the optimal colors to attract your target demographic is key to get your customers to buy. Of all the factors that influence purchase, visual cue is number one. The most persuasive cue is color. Learn about the color psychology and how it influences purchases, by viewing the infographic from the online marketing gurus over at KISSmetrics.

#colors #pantone #purchase

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