Category Archives: Instructional

#color #purchase #pantone

How do colors affect purchases?

By | Clothing Lines, Industry Talk, Instructional | No Comments

How do colors affect purchases?

Choosing shirt and ink colors affect purchases a great deal more than you’d think.  Pairing the optimal colors to attract your target demographic is key to get your customers to buy. Of all the factors that influence purchase, visual cue is number one. The most persuasive cue is color. Learn about the color psychology and how it influences purchases, by viewing the infographic from the online marketing gurus over at KISSmetrics.

#colors #pantone #purchase

superluxe screen printing scottsdale, print quality t shirts, water based garment printing, how to print quality t shirts, quality screen printer, discharge t shirt printing, soft vintage style printing, branding, alternative apparel american apparel

Learn 2 Essential Steps to Print Quality T Shirts

By | Clothing Lines, Instructional, Plastisol Printing, Superluxe Water Based™ & Superluxe Discharge™ | One Comment

Pantone Color Matching

The look of your design is the essential first step to print quality t shirts.  Great looking prints have sharp detail and vivid color.  Much thought needs to be invested in choosing the perfect pairing between ink and shirt color.  Sites like Colour Lovers and Color Combos can be helpful resources in choosing the right colors.  Your color success will also be aided by a set of Pantone® Formula Guides. Our mixologists always utilize the Pantone book to produce accurate color matches our clients love.  Pantone® Formula guides can be purchased from Amazon for about $125.

While the price sounds steep, Pantone® Formula Guides should be in the toolbox of every designer.  Your computer’s screen won’t be an accurate color representation of the end product.  There is no substitution for the accuracy of the Pantone book.  In addition most clothing manufactures like American Apparel offer the Pantone colors of their fabrics.  This is a helpful tool in pairing ink and shirt color.  As designers we spend so much time crafting our art, we shouldn’t gloss over such an important detail.

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Print Quality T Shirts with Supeluxe Water Based™ Ink

With perfectly mixed colors our focus shifts to the feel of the print.  We all have our favorite t-shirt that feels incredible.  More than likely the shirt started out with a soft print or, after many years and a few hundred washes, has become soft.

With Superluxe Water Based or Superluxe Discharge inks we can achieve this soft hand from day one.  Superluxe Water Based ink can be likened to a dye whereas plastisol can be likened to a sticker.  Superluxe Water Based ink penetrates the fibers of the garment resulting in a new shirt that feels as smooth like your favorite vintage tee.  In addition to the soft feel, water base ink doesn’t seal the fabric like standard plastisol so your shirt will breathe, keeping you cool. If you’re not ready to convert to Superluxe Water Based inks, our options with plastisol become:

  • Thin it out to make it print like a Superluxe Water Based ink
  • Print it as-is then wash the t-shirt a few hundred times
  • Print with Superluxe Water Based inks anyway, sit back while you gush over the shirt’s quality, then tell you it’s water based.

We choose Superluxe Water Based 9 out of 10 times.  The end result is a soft print with crisp lines that is sure to become your customers favorite tee.

#screenprinting #waterbased #pantone #proof #scottsdale #printer #nyc #americanapparel

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Outlining Fonts in Illustrator for T-Shirt Printing

By | Instructional | No Comments

Outlining Fonts in Illustrator for T-Shirt Printing

Our art department has a vast array of fonts but we don’t have every font in the limitless world of typography. To avoid missing font problems, we recommend converting all fonts to outlines in your vector and pdf documents before uploading them. Converting a font to outlines can be completed by following these steps:

1. First open your vector document in Illustrator and unlock all of the layers to have access to all fonts within the document. (diagram 1)

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Diagram 1

 

2. Now perform a select all objects and choose “Create Outlines” from the Type menu. There you have it! Everything is in vector and ready to roll.(diagram 2)

 

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Diagram 2

#vector #bitmap #printquality

Vector vs Bitmap Explained

By | Instructional | 4 Comments

Vector vs Bitmap

Often clients don’t understand vector vs bitmap.  One of the questions we often field is “I have a photo or a picture from the internet, can you put it on a shirt for me?”.  The short answer to the question is yes.  From there we have a few approaches at making your shirt.  To obtain good or at least decent image quality, the picture has to be good from the beginning.  If we are working with a small and less than average photo our art department more than likely has to step in and work their magic.  Initially we ask all of our customers if their artwork is in a vector format such as .eps, .ai, or .cdr.  A yes answer is good news, but a no answer isn’t the end of the world, it just cost the customer a little more to achieve production ready art.  For the sake of cost we discourage design in bitmap programs like Photoshop, unless the art is created to scale and doesn’t need to be enlarged or shrunk on the garment.  Some applications require a vector format such as vinyl decals for vehicles or signs.  This post is meant to shed light on the differences between vector and bitmap images and will reveal the reasons vector images are the superior form of digital art for garment and sign production.

Vector Images

A vector image is a collection of connected lines and curves that produce objects. When creating a vector image in a vector illustration program like Adobe Illustrator, node or drawing points are inserted and lines and curves connect nodes together. This is the same principle as connect the dots. Each node, line and curve is defined in the drawing by the graphics software by a mathematical description. Each aspect of a vector object is defined by math including node position, node location,
line length and on down the line. Text objects are created by connecting nodes, lines, and curves.

Resolution

Vector images are defined by math, not pixels. They can be scaled up or down without any loss of quality. When an illustration (drawing) program sizes a vector image up or down, it simply multiplies the mathematical description of the object by a scaling factor. For example a 1” square object would need to be multiplied by a factor of 2 in order to double in size. The math is simply recalculated to produce an object twice the size of the original. Because vector images scale up or down without the loss of image quality, they can be output at any resolution that a printer is capable of producing. Unlike bitmaps, quality is not limited by dots per inch or scanning resolution. This is a big reason that vector graphics are so popular for clip art.

Bitmap Images 

A bitmap image is a collection of dots called pixels. Each pixel is a tiny colored square. When an image is scanned, the image is converted to a collection of pixels called a bitmap. Scanned graphics and web graphics (JPEG and GIF files) are the most common form of bitmaps.

Resolution

The resolution of a bitmap or scanned image is expressed in terms of dots per inch or dpi. A printer or scanner’s resolution is also measured in dots per inch. Typical desktop laser printers print at 300 dpi. Our printers print at 720 dpi; however the quality of the output is dependant on the dpi of the original artwork. The higher the dpi the smoother and cleaner the output. Take a 300 dpi bitmap and increase the size in a graphics program, and instantly you have a bad case of the “jaggies”. The only thing that happened is that the tiny pixel squares got bigger and created jaggy edges on your image. In other words, bitmaps do not scale up very well.

...TURNING YOUR ARTWORK INTO VECTOR

If you aren’t familiar with vector programs or don’t know how to convert your artwork into vector, our art department can assist you for a fee. Please call us with any questions.
~ Superluxe Screen Printing

#vector #bitmap #phoenixscreenprinting #phoenix #tempe #scottsdale #asu #arizonastate

.JPG THAT NEEDS TO BE ENLARGED (POOR)

1%

.JPG THAT IS TO SCALE (BETTER)

50%

.AI .EPS or .PDF THAT WAS DESIGNED AS A VECTOR (BEST)

100%

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