How do colors affect purchases?

How do colors affect purchases? Choosing shirt and ink colors affect purchases a great deal more than you’d think.  Pairing the optimal colors to attract your target demographic is key to get your customers to buy. Of all the factors that influence purchase, visual cue is number one. The most persuasive cue is color. Learn… Continue reading How do colors affect purchases?

Learn 2 Essential Steps to Print Quality T Shirts

Pantone Color Matching The look of your design is the essential first step to print quality t shirts.  Great looking prints have sharp detail and vivid color.  Much thought needs to be invested in choosing the perfect pairing between ink and shirt color.  Sites like Colour Lovers and Color Combos can be helpful resources in choosing the… Continue reading Learn 2 Essential Steps to Print Quality T Shirts

Outlining Fonts in Illustrator for T-Shirt Printing

Outlining Fonts in Illustrator for T-Shirt Printing Our art department has a vast array of fonts but we don’t have every font in the limitless world of typography. To avoid missing font problems, we recommend converting all fonts to outlines in your vector and pdf documents before uploading them. Converting a font to outlines can… Continue reading Outlining Fonts in Illustrator for T-Shirt Printing

The New Shop is Almost Complete

Installation of our new M&R Diamondback S 8 color automatic press

Over the past two weeks the Superluxe Team has been working hard to bring you a new shop capable of large production and unparalleled quality here in the Valley. The new equipment has arrived and we are almost ready to unveil the shop. Here is a sneak preview of what we have added. Check back… Continue reading The New Shop is Almost Complete

Simulated Process Screen Printing

Sim process screen print on American Apparel Summer T Shirt

Gabriel over at Pierced Heart came up with this complicated design / photo we printed for his new spring collection of t shirts. It’s a 3 color simulated process screen printed image. Simulated Process Screen Printing is simply a method of printing photorealistic images while avoiding the standard Four Color Process (CMYK) separations. CMYK is… Continue reading Simulated Process Screen Printing

Would only a screen printer notice this t-shirt’s print placement?

Mumford T Shirt with standard 4 finger placement

Print mistakes are widely accepted and even make it to iconic status.

New Pink Mouse Gear is Finished

Some discharge prints on darks and some soft-hand prints on whites.

Superluxe is really proud of the new discharge and soft-hand t-shirts we have just finished for Pink Mouse. We were able to achieve bright bold colors that really pop and they feel soft as a dove. Discharge printing is a type of controlled bleaching done on 100% cotton garments. We are able to remove the… Continue reading New Pink Mouse Gear is Finished

Vector vs Bitmap Explained

Vector vs Bitmap Often clients don’t understand vector vs bitmap.  One of the questions we often field is “I have a photo or a picture from the internet, can you put it on a shirt for me?”.  The short answer to the question is yes.  From there we have a few approaches at making your… Continue reading Vector vs Bitmap Explained